Small business copywriting advice for creative types (that’s you!)

Gemma Thirsk Gemma Thirsk

How to Be an Expert Without Knowing *Everything*

Wanna know a little secret? You don't have to be at the top of your field to create useful and valuable content. Far from it. Guest author Gemma Thirsk, founder of That’s Her Business, explains how you can create your space in the world as the expert by helping people with clear, actionable advice!

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Ellie Kime Ellie Kime

UK Personal Branding Photographers (2024)

A huge part of being visible and connecting with your ideal audience is your brand photos, and in particular the ones of you. Where do you find someone who can take photos that make you feel your best? The answer is: here. This list of personal branding photographers in the UK in 2024 showcases photographers in their own words, so that you can hopefully find one that fits your vibe perfectly.

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Ellie Kime Ellie Kime

The power is in the personal

Big companies are out there spending hundreds of thousands of pounds on strategy and social media to “hey bestie” their way into consumer’s lives — but you can do that just by being you. Pretty magical, huh?

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Ellie Kime Ellie Kime

How to overcome self-doubt around showing your personality in your business, by Sophie Carefull

Spend any more than five minutes on social media as a small business owner and you’ll almost definitely come across the advice “Be more visible.”

As a big-hearted freelancer or founder, you may know that this is useful to build your business and reach the right types of clients and customers. However, it’s also very common among self-employed folks to feel a lot of resistance to showing up authentically as the face of their brand. Here’s how to work with it, if it doesn’t come naturally…

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Ellie Kime Ellie Kime

How to set up your Substack profile as a writer (or a reader)

Planning to set up a Substack? It can seem quite confusing at first, but once you get the hang of it, it’s easy enough. Here’s a guide to how to set up your Substack profile, laying the foundations for your author journey — because the more people that are out there sharing their stories, the better!

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Ellie Kime Ellie Kime

Why you should have a hype folder/Thank Bank

There’s a piece of small business advice that has done the rounds for years that I haven’t yet put into motion, despite the fact that sometimes said advice has come from my very own mouth to others. That all changes today as, as part of my 2024 planning, I’m finally putting it into motion: I’m finally creating my own Thank Bank.

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Delight Design Ellie Kime Delight Design Ellie Kime

Matching her nail art to her launch palette: how Emma from Beautie adds delight into her business

Emma is the founder of feelgood brand Beau Tie. Whether it’s her cardboard cut-out of Ainsley Harriott, documenting her solo travels on instagram, or her incredible dedication to collection launches by matching her nail art, Emma is VERY big on adding delight wherever she can, so I knew she’d be perfect to chat to.

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Delight Design Ellie Kime Delight Design Ellie Kime

Coy Biscuit: the best addition to your customer experience

If you’re looking for something that’s a cut above the rest for client welcomes, corporate gifts or just generally to have in your back pocket, then you need to know about Coy Biscuit. Hot off the heels of her relocation from London to Manchester, I wanted to chat to founder and icing artist Esi all about her brilliant biscuits, so that you can fall as in love with them as I am…

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