How to blog your latest wedding easily: from a writer who does it for a living
We’ve all been there: we’ve been part of an amazing wedding and want to show it off to the world, but the images just languish on your hard drive, in your inbox, or wherever else you’re keeping them. It’s not that you don’t want the world to see them – it’s the opposite, you feel it’s your civil duty to show everyone just how gorgeous that wedding was – but how can you give them the airtime they deserve? Today’s blog will show you, in other words: how to blog your latest wedding.
(Why blog, Ellie? Why can’t I just post once on instagram and be done? You ask. To which I answer: there are 1000s of reasons – I should probably do another post on them alone – but in essence: because it helps you target your ideal client, it helps your SEO, and it helps show off your work to more people.)
So, now you know why, here’s how to blog your latest wedding: from a wedding industry copywriter who does it every day (and bloody loves it, too.)
Think: what was it about this wedding that you’d love to do again?
In other words: what made it so magnificent? This is not only a great way of shaping the focus of your blog post, but also a potential method for finding your SEO keywords (note, just one of many: there are plenty of other routes to nailing your keywords, too.)
If the venue was incredible, for example, and you’d love to work there again, then venue + wedding (e.g. Brunswick House wedding) might be a good keyword to aim for. Or, perhaps it was the styling element that really blew you away, and you’d love to attract more clients who are similarly obsessed with the full experience. In this case, style + wedding might be a good fit (e.g. modern bohemian wedding).
Plus, as I say, this is useful in more ways than just keywords. One of the hardest parts of how to blog your latest wedding is actually starting the damn thing – this help you find the hook of the blog post, which can in turn help you actually put pen to paper/screen.
For example:
When x and x got in touch with me and told me about their Brunswick House wedding plans, I nearly leapt out of my chair: the venue has been on my bucket list forever. And to add to this bucket list venue, x and x were the dreamiest couple…
This is a much more engaging introduction than starting where most people start, which is chronologically. (On the morning of X and X’s wedding, I met X at the prep location…)
Don’t just relay what happened
And this leads nicely (almost like I planned it!) onto my second piece of advice on how to blog your latest wedding: don’t just say what happened, but cover the hows and the whys too, for good measure.
Of course, the what is important – this isn’t an exercise in abstractionist blog writing – but it is, to a certain level, fairly obvious. Can you help take the readers inside the moment? Can you help them emotionally connect with the wedding, rather than just aesthetically?
As hackneyed as it might sound – I know, I know, you’re getting flashbacks to primary school English lessons, I’m sorry – this is how you can tell the story of the wedding, and that makes a big difference to the finished product.
Add in any background information your couples might have told you
If you have a CRM system or part of your process involves meeting with your couples before the wedding day, then the chances are you’ll have some notes about the wedding day they planned: what was most important to them, why they chose what they did. These are chock-full of useful information for your blog post, as you can really add in some background info to the day that paints even more of a picture. Plus, you never know: their specific situation might even resonate with another couple reading it, who see it and think YES! That’s exactly what I want! And now that I know this wedding supplier was vibing with it…I must book them too.
(Extra information is so helpful when it comes to how to blog your latest wedding: so much so that I always advise sending your couples a post-wedding questionnaire. Sign up here to get my guide to asking all the right questions as soon as I release it!)
Another useful tool you might have is any Pinterest boards or instagram saved collections which they shared with you. Similarly, you can use these to paint the picture of not just the wedding day but the wedding journey, which made the wedding day all that much sweeter.
Don’t have any Pinterest boards or instagram saved collections? This in itself is a great talking point - “X and X didn’t want a cookie cutter wedding, so it was a complete creative collaboration from the very start. They said “We don’t have a Pinterest board, but we kind of want it to be Blade Runner X Bridgerton…what do you think?” and my answer was: I think we’re going to have some fun with this…”
Big up your fellow suppliers
Blogging real weddings provides you with the perfect space to big up the fellow suppliers who worked the wedding with you. Sure, we’re all hungry hungry hippos for those SEO scores and backlinks contribute to that – Nick Miller’s iconic “got you cookie gave you cookie” scene comes to mind here – but moreover: connecting with suppliers who just get it are worth 10000 Googlepoints, or whatever SEO is measured in (I kid, I kid: I know that this is not how it works.)
And that’s why a key point on how to blog your latest wedding is shouting about other suppliers, too. If someone else who worked the wedding really knocked it out of the park, don’t be afraid to big them up! Not only will you make a friend in the industry, but you’ll also show future couples that you’re trustworthy (which, as we know, is a key tenet of why customers will choose a company they eventually patronise: because they know, like, and trust them.) Not only are they getting a wedding supplier when they book you, but they’re also getting a trusted source who can help with any recommendations when it all gets a bit overwhelming.
Chunk it up
The English teacher part of how to blog your latest wedding is up, I promise: this time, it’s SCIENCE’s turn. Studies have shown that we read in an “F” shape, at least in the Western world: scanning the left hand side of text first and then scanning the first line of each block — or “chunk” of content. This means that you should chop up your content into shorter sections where possible. Splitting them up with headings is even better!
Resize the photos
Wedding blogs are, by their very nature, quite photo heavy — which is absolutely fine, because they’re gorgeous eye candy! But you don’t want them to slow your website way down, so use resizing software to keep them on the smaller side (around 1200px is great.)
Repurpose your blog
This final point isn’t so much advice on how to blog your latest wedding, but how to blog your latest wedding in a way that keeps on giving…
The answer lies in repurposing your content – extra points if you build this into your blog creation checklist from the start. One blog post can give you so much content: Instagram feed posts, Instagram graphics, reels, TikToks, Pinterest pins…the world is your oyster, and you and this blog its shining pearl!
Too often we post a kickass wedding on our blog, post about it once, and then forget about it. But we should keep resharing it, to help it reach all the people it needs to reach. Straight up reshares can do this job, but repurposing your content can make it go even further for you.
E.g.
Blog post: X and X’s Brunswick House wedding
turns into > Instagram graphic: 5 ways to marry modern and vintage in your wedding
turns into > TikTok: When your wedding venue has a secret vaulted wine cellar for after-hours partying…
So, there you are: give ‘get clued up on how to blog your latest wedding’ a big fat tick on your to-do list. I can’t wait to see the real weddings you’ve been part of!
(Still don’t fancy writing your own blogs? I can help — I’ve just launched Clear Your Back(b)log, where I’ll write 10 real wedding blogs for you in a week. Spaces are limited, so do get in touch if you’d like to nab one!)
